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How well do you know your active dental patient base?

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For any business to be successful, it must know and grow its customer base. Understanding even basic demographics of its customer base helps a business develop effective marketing strategies, and asking the hard questions about why clients switch to a competitor can help a business determine how it can improve client experiences.

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It’s Time to Change the Conversation!

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There is a great deal of noise in dentistry. The noise of human resources and regulatory agencies; the noise from misinformation found on the internet and patients attempting to dictate how you practice dentistry; and loudest of all, the noise from insurance companies dictating dental care through denials, reduced benefits, reduced fee schedules, etc.

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